The site of the monument has special significance in the history of Mongolia. In 1177, the year of the dog, Temuujin (Chinggis Khaan’s given name), was on his way back home after meeting Tooril, the ruler of the Hereid region. As Temuujin rode home he came across a horse whip lying on a hill.

According to Mongolian customs, the horse whip is a symbol of great luck, especially at the beginning of a venture. Having just forged a partnership with Tooril, Temuujin saw the discovery as an auspicious symbol of the future success of his efforts to reunite the Mongol tribes.

Temuujin named the hill Tsonjin Boldog, recognizing it as a place where one could literally see their future. This was the beginning of the career of Chinggis Khaan.

I think there’s some effort in Mongolia to encourage history tourism/emphasize the historical and cultural significance of sites in the country. I can’t recall if this is true or I’m misremembering something, but I think there’s a good road being built out to the Orkhon Valley, the seat of a handful of Turkic and Mongol empires.