Tomi Ahonen at Engagement Alliance thinks the ipod (in fact, standalone mp3 players full stop) will be dead by the end of 2006:
The winner to take its place? Mobile phones playing music.
He quotes many many fascinating facts and figures, such as the 19% of people who listen to music on mobile phones, against the mere 10% of people who listen to their music on the ipod.
Survey’s don’t lie, I know. So, I’d like to bring you the results of my own highly scientific survey (based entirely on wandering round London with my eyes open). I can now exclusively reveal the following:
First, based on my highly scientific observations, I saw far more people with wires sticking out of their ears pull ipods out of their coat pockets than any other standalone mp3 player.
Second, based on the same observations, I also saw far far more people with wires sticking out of their ears pull standalone mp3 players out of their coat pockets than pull out a mobile phone connected to said wires.
Therefore, I can triumphantly conclude (more’s the pity) that the ipod is certainly not dead or dying in London.
Additionally, Tomi reckons that, because music sales to mobiles are growing rapidly, they’ll kill itunes. So, here’s another thought (sadly not based on my wandering around London survey, but on a modicum of common sense)… aren’t most of the music sales to mobiles of ringtones?
Nice though they may be (actually, they’re not – they’re usually derivations of that bloody Crazy Frog) music ringtones aren’t really what I’d classify as listening to music. They’re more like… being alerted to the fact that someone, somewhere is trying to contact you.
They might make big money, but at the moment its a whole different market to itunes.
(Yes, I realise this post sounds slightly tetchier than normal. Sorry Tomi – it’s because Tesco have just delivered our monthly shopping, and now I have to go unpack it all…)