Present in over 80 countries and almost 50 specialty stores and ten thousand points of sale, to say that Diesel is a popular brand is a major understatement. Creative, skilled and truly innovative, Diesel has always been consistent in their desire to stand out and make a mark in the fashion industry. Read on to find more about the story behind this fashion company or visit Wholesale FlipFlops.Net for more on Diesel flip flops.
Founder Renzo Rosso already knew that this company was prepped for excellence when he gave birth to the brand in 1978. He did not waste time in pooling for the most creative and talented designers that he could find. After choosing a select group of individuals to be part of his talented team, Rosso let his inhibitions out the window. He gave them stylistic freedom, a characteristic that is not often found in most established brands. Individuality was a key value for the Diesel team in their early days, and this still holds true even today.
Diesel’s emphatic understanding of the eccentric market is greatly reflected in his business model. For this company, gone are the style dictators who would impose what society would like to wear; their rules were defined by their own creative tastes, and cuts and fabrics were not commanded by any conservative businessman. If there was a rule for Diesel, they were governed by only one: quality. The quality control processes of Diesel is stringent and rigorous, so you can expect an outstanding product with the highest quality.
Rosso completely acquired the Diesel brand in 1985. During this time, Diesel was already gaining a lot of attention from fashion designers and manufacturers around the globe. His choice of workforce reflects his true acceptance of diversity; seeking talent from international arenas, his products are a direct result of different influences in different locations. In 1991, the international expansion began, and exploded tremendously. With over 1,300 people employed in various locations today, Diesel takes pride in over 12 subsidiaries across Europe, Asia and the US. One of the biggest milestones for Diesel was opening their first flagship store on Lexington Avenue in New York City.
Diesel is celebrating individuality with style and without hard fast rules. This global brand believes that no matter how varied fabrics, colors and material are for every market, we only speak of one language: the language of creativity, of expression and of being true to your own personal style. Read more about wholesale Diesel flip flops at the Wholesale Flip Flops website.
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