Money the Adwords Way
Making money online is not just about Google Adsense, even though it is one of the biggest if not the biggest advertising network on the internet.
There is another member of the Google family that will make you more money if you have the right products and services. Let’s cut to the chase, even if you have the best products on the planet it still takes a bit of time before people sit up and take notice. You simply cannot jump through a screen and poke everybody online with a stick, and tell them to look at your Website.
Making money with Google Adwords is a method in which you pay for adverts to be shown on websites of Google Adsense users or Partner Ad Network Ads in the Adsense Program. It sounds confusing but it is not!
The Adwords Basics Laid Out
Google Adwords cannot be simpler; in fact you get a walk through tutorial with the free registration process and account. Here you can toy around with various advert designs and ideas of your own. There are two main parts to serving adverts using the Adwords service these are:
• CPM – Cost per 1000 Page Impressions – You can use CPM as your principle way of advertising and pay a set amount or enter auctions for space.
• CPC – Cost per Click which is the amount per genuine advert click by a potential customer or visitor is charged to you the advertiser.
Of course you can actually use both methods, but testing the water first with a limited budget is always a good idea. You will want to make various designs of both text or image/graphic/flash adverts. Make different sizes, descriptions and even logos. This will enable you to see how well certain styles of advert work best for you.
Obviously trial and error costs money, but if you get it right you will make much more back. Having a set budget that is set aside from your overall profits is advisable; once you start to profit from Adwords you can always increase this budget.
Here is a great article from Adwords Help to get you started on budgeting: http://adwords.google.com/support/aw/bin/static.py?page=guide.cs&guide=23307